Product management template

Opportunity scoring template

Find under-served needs: score how important each outcome is to customers and how satisfied they are today, then chase the biggest gaps.

Free · Editable · Works with Claude and ChatGPT · Also in Research & UX, Strategy

Preview of the Opportunity scoring template: its layout as it lands on the board
The template as it lands on your board, drawn from the template itself. Every part is editable.

How to use the Opportunity scoring template

  1. Start a board from it

    Use this template opens a new Freero board with the Opportunity scoring template on it (sign up free first). On a board you already have, open Templates in the toolbar and search for “Opportunity scoring”.

  2. Follow the instruction on the board

    “Score importance and satisfaction from 1 to 10 using survey answers. Opportunity = importance + (importance − satisfaction). Above 12 is worth a look.”

  3. Fill in each part

    • Table Columns: Customer outcome · Importance · Satisfaction · Opportunity · Read
    • How to score Ask customers, don’t guess.
  4. Bring your team and your agents

    Invite people to the board or share a link, and work on it together live. The timer is in the top bar, private mode and voting in the board menu, and Claude or ChatGPT can join through Freero’s MCP server.

Use this template

Work on it with an AI agent

Connect an assistant once and it works on the board with you, with your permissions: by default it reads and proposes, and people decide.

  1. You ask: “Fill in the Opportunity scoring board from these notes.”

    What happens It reads the board, then proposes sticky notes for it. Nothing changes until someone on the board accepts them.

  2. You ask: “Group what we wrote into themes and list the actions.”

    What happens It proposes clusters with a title each and task cards for the actions, labelled with its name and yours.

Set it up for Claude, ChatGPT or any MCP client.

Bring your team and your agents to one board

Free to use, open source, and yours to host. No credit card, no seat count.