How to use the A/B test readout template

Start a board from it
Use this template opens a new Freero board with the A/B test readout template on it (sign up free first). On a board you already have, open Templates in the toolbar and search for “A/B test readout”.
Follow the instruction on the board
“Lead with the decision, then the evidence. Report the result you planned to measure, even if another number looks more exciting.”
Fill in each part
- What we changed The two versions, in a sentence each.
- Who saw it Audience, split and how long it ran.
- Main result The metric we said would decide it.
- Guardrails Did anything we must protect get worse?
- Surprises Things we didn’t expect, to look into later.
- Decision What we do now, and the next test.
Bring your team and your agents
Invite people to the board or share a link, and work on it together live. The timer is in the top bar, private mode and voting in the board menu, and Claude or ChatGPT can join through Freero’s MCP server.

Work on it with an AI agent

Connect an assistant once and it works on the board with you, with your permissions: by default it reads and proposes, and people decide.

You ask: “Fill in the A/B test readout board from these notes.”
What happens It reads the board, then proposes sticky notes for it. Nothing changes until someone on the board accepts them.
You ask: “Group what we wrote into themes and list the actions.”
What happens It proposes clusters with a title each and task cards for the actions, labelled with its name and yours.

Experiment plan
Design one experiment before running it: the belief, the test, the signal you expect and what you will do with each result.
Cohort retention review
Read a cohort table together: how many customers from each sign-up month are still active later, and what explains the differences.
Problem statement builder
Write a problem worth solving before anyone suggests a solution: who has it, when, what it costs them and how we know.
Kano feature sort
Sort features by how customers react to having or missing them: basics they expect, features where more is better, and delighters.
Opportunity scoring
Find under-served needs: score how important each outcome is to customers and how satisfied they are today, then chase the biggest gaps.
Discovery sprint plan
Plan two to four weeks of discovery: frame the question, learn from customers, generate options, test them and decide.