How to use the Value chain map template

Start a board from it
Use this template opens a new Freero board with the Value chain map template on it (sign up free first). On a board you already have, open Templates in the toolbar and search for “Value chain map”.
Follow the instruction on the board
“Under each step, note where you are better than rivals and where money or time leaks out. The leaks are your shortlist.”
Fill in each part
- Where we add value (and where it leaks)
- Source materials
- Bake and prepare
- Deliver to shops
- Sell and serve
- After the sale
Bring your team and your agents
Invite people to the board or share a link, and work on it together live. The timer is in the top bar, private mode and voting in the board menu, and Claude or ChatGPT can join through Freero’s MCP server.

Work on it with an AI agent

Connect an assistant once and it works on the board with you, with your permissions: by default it reads and proposes, and people decide.

You ask: “Fill in the Value chain map board from these notes.”
What happens It reads the board, then proposes sticky notes for it. Nothing changes until someone on the board accepts them.
You ask: “Group what we wrote into themes and list the actions.”
What happens It proposes clusters with a title each and task cards for the actions, labelled with its name and yours.

Gap analysis
Describe where you are today, where you want to be, and the concrete steps that close the gap between the two.
PESTLE analysis
Scan the outside world in six lenses: political, economic, social, technological, legal and environmental forces that could affect you.
Five competitive forces
How attractive is a market? Look at rivals, new entrants, substitutes and the bargaining power of buyers and suppliers.
Growth options matrix
Four ways to grow: sell more of what you have, build new things for current customers, take what you have to new markets, or do both.
Issue tree
Break a big question into smaller ones that don’t overlap and together cover it, so a team can split the work and test each part.
Scenario planning
Pick the two biggest uncertainties about the future, cross them, and describe the four worlds that result, so plans hold up in each.