How to use the Growth options matrix template

Start a board from it
Use this template opens a new Freero board with the Growth options matrix template on it (sign up free first). On a board you already have, open Templates in the toolbar and search for “Growth options matrix”.
Follow the instruction on the board
“Risk rises as you move away from the bottom-left. List options in every box before choosing; the best one often sits next to what you already do well.”
Fill in each part
- Take what works further Current products in new markets: regions, segments, channels.
- Bold new bets New products in new markets. The riskiest box: what makes it worth it?
- Win more of our market Current products, current customers: more often, more share.
- More for who we serve New products for the customers we already have.
- Newer markets ↑
- Newer products →
Bring your team and your agents
Invite people to the board or share a link, and work on it together live. The timer is in the top bar, private mode and voting in the board menu, and Claude or ChatGPT can join through Freero’s MCP server.

Work on it with an AI agent

Connect an assistant once and it works on the board with you, with your permissions: by default it reads and proposes, and people decide.

You ask: “Fill in the Growth options matrix board from these notes.”
What happens It reads the board, then proposes sticky notes for it. Nothing changes until someone on the board accepts them.
You ask: “Group what we wrote into themes and list the actions.”
What happens It proposes clusters with a title each and task cards for the actions, labelled with its name and yours.

Scenario planning
Pick the two biggest uncertainties about the future, cross them, and describe the four worlds that result, so plans hold up in each.
PESTLE analysis
Scan the outside world in six lenses: political, economic, social, technological, legal and environmental forces that could affect you.
Five competitive forces
How attractive is a market? Look at rivals, new entrants, substitutes and the bargaining power of buyers and suppliers.
Issue tree
Break a big question into smaller ones that don’t overlap and together cover it, so a team can split the work and test each part.
Value chain map
Follow how your organisation turns inputs into something customers pay for, step by step, and mark where you add or lose value.
Strategy on a page
The whole strategy on one board: why you exist, where you compete, why you win, the few priorities, how you measure them and what you stop.