How to use the Product principles template

Start a board from it
Use this template opens a new Freero board with the Product principles template on it (sign up free first). On a board you already have, open Templates in the toolbar and search for “Product principles”.
Follow the instruction on the board
“A good principle could be argued against; “easy to use” isn’t one. Keep four to six, and test each against a real past decision.”
Fill in each part
- Calm over clever What does it mean, and what does it rule out?
- Defaults that work for most What does it mean, and what does it rule out?
- People before automation What does it mean, and what does it rule out?
- Fast is a feature What does it mean, and what does it rule out?
Bring your team and your agents
Invite people to the board or share a link, and work on it together live. The timer is in the top bar, private mode and voting in the board menu, and Claude or ChatGPT can join through Freero’s MCP server.

Work on it with an AI agent

Connect an assistant once and it works on the board with you, with your permissions: by default it reads and proposes, and people decide.

You ask: “Fill in the Product principles board from these notes.”
What happens It reads the board, then proposes sticky notes for it. Nothing changes until someone on the board accepts them.
You ask: “Group what we wrote into themes and list the actions.”
What happens It proposes clusters with a title each and task cards for the actions, labelled with its name and yours.

Product teardown
Study another product end to end as a team: first impressions, onboarding, the core loop, pricing, and what to borrow or avoid.
Opportunity solution tree
One outcome, the customer opportunities behind it, solutions for each and the experiments to test them.
RICE scoring
Score ideas by reach, impact, confidence and effort, so the backlog order has reasons.
Problem statement builder
Write a problem worth solving before anyone suggests a solution: who has it, when, what it costs them and how we know.
Opportunity scoring
Find under-served needs: score how important each outcome is to customers and how satisfied they are today, then chase the biggest gaps.
Product vision on a page
Say where the product is going in one page: the change it makes, for whom, what it will never be, and how we’ll know it worked.