How to use the Positioning builder template

Start a board from it
Use this template opens a new Freero board with the Positioning builder template on it (sign up free first). On a board you already have, open Templates in the toolbar and search for “Positioning builder”.
Follow the instruction on the board
“Answer in order: each answer depends on the one before. Write from the customer’s side, not the feature list.”
Fill in each part
- What would customers use if we didn’t exist? Include spreadsheets, an intern or doing nothing.
- What can we do that those can’t? Capabilities, not adjectives.
- What does that let customers achieve? The outcome they would pay for.
- Who cares about that the most? The customers who get the most value, fastest.
- Which category makes the value obvious? Where would they look for us?
- What proves it? Numbers, names, demos.
Bring your team and your agents
Invite people to the board or share a link, and work on it together live. The timer is in the top bar, private mode and voting in the board menu, and Claude or ChatGPT can join through Freero’s MCP server.

Work on it with an AI agent

Connect an assistant once and it works on the board with you, with your permissions: by default it reads and proposes, and people decide.

You ask: “Fill in the Positioning builder board from these notes.”
What happens It reads the board, then proposes sticky notes for it. Nothing changes until someone on the board accepts them.
You ask: “Group what we wrote into themes and list the actions.”
What happens It proposes clusters with a title each and task cards for the actions, labelled with its name and yours.

Launch announcement plan
Plan how a launch reaches people: the tease, the announcement day, the follow-up demos and the long tail.
Brand pillars
Define what the brand stands on: the promise in the middle and the few pillars that prove it, each with how it shows up.
Customer lifecycle messages
Map the messages a customer gets at each stage, from sign-up to renewal: the goal, the message and the channel.
Audience segments
Describe who you’re marketing to in a few segments: what each cares about, where they hang out and the message that lands.
Value proposition fit
Line up what customers are trying to get done, what gets in their way and what they wish for, against what you offer and how it helps.
Customer advisory board
Plan a session with a small group of key customers: who to invite, what to ask them, what to share and how you will follow up.