How to use the Brand pillars template

Start a board from it
Use this template opens a new Freero board with the Brand pillars template on it (sign up free first). On a board you already have, open Templates in the toolbar and search for “Brand pillars”.
Follow the instruction on the board
“A pillar must be something customers would notice if it vanished. For each one, write where people experience it.”
Fill in each part
- Fair How it shows up.
- Calm How it shows up.
- Brand promise What we promise every customer, in one line.
- Local How it shows up.
- Warm How it shows up.
Bring your team and your agents
Invite people to the board or share a link, and work on it together live. The timer is in the top bar, private mode and voting in the board menu, and Claude or ChatGPT can join through Freero’s MCP server.

Work on it with an AI agent

Connect an assistant once and it works on the board with you, with your permissions: by default it reads and proposes, and people decide.

You ask: “Fill in the Brand pillars board from these notes.”
What happens It reads the board, then proposes sticky notes for it. Nothing changes until someone on the board accepts them.
You ask: “Group what we wrote into themes and list the actions.”
What happens It proposes clusters with a title each and task cards for the actions, labelled with its name and yours.

Positioning builder
Work out who you are for, what you replace and why you win, one question at a time, before writing a tagline.
Brand voice guide
A handful of voice traits with what each means, how it sounds and how it doesn’t, so every writer sounds like one brand.
Expansion opportunity map
Map where a happy customer could get more value from you: new teams, new sites, more of what they use or something new.
Customer coverage model
Decide how much attention each group of customers gets, from a named manager to self-service, and what each group can expect.
Negotiation plan
Prepare for a contract negotiation: what you must get, what you can give, what they will ask for and your walk-away point.
Menu profitability matrix
Sort every dish by how often it sells and how much it earns, then decide what to promote, rework, reprice or drop.