How to use the Audience segments template

Start a board from it
Use this template opens a new Freero board with the Audience segments template on it (sign up free first). On a board you already have, open Templates in the toolbar and search for “Audience segments”.
Follow the instruction on the board
“Base segments on real customers. If two segments would get the same message on the same channel, merge them.”
Fill in each part
- Busy owners Cares about, found where, message that lands.
- Area managers Cares about, found where, message that lands.
- Staff Cares about, found where, message that lands.
Bring your team and your agents
Invite people to the board or share a link, and work on it together live. The timer is in the top bar, private mode and voting in the board menu, and Claude or ChatGPT can join through Freero’s MCP server.

Work on it with an AI agent

Connect an assistant once and it works on the board with you, with your permissions: by default it reads and proposes, and people decide.

You ask: “Fill in the Audience segments board from these notes.”
What happens It reads the board, then proposes sticky notes for it. Nothing changes until someone on the board accepts them.
You ask: “Group what we wrote into themes and list the actions.”
What happens It proposes clusters with a title each and task cards for the actions, labelled with its name and yours.

Campaign brief
One page that gets a campaign team aligned: goal, audience, message, channels, budget and how you will measure it.
Buyer persona
The person who signs off on the purchase: their pressures, what triggers a search, how they decide and what makes them hesitate.
Newsletter plan
Shape a newsletter people open: who it’s for, the promise, regular sections, cadence and how you’ll know it works.
Marketing budget split
Split a marketing budget across channels with the goal for each, the expected return and what you’ll cut first if you need to.
Customer lifecycle messages
Map the messages a customer gets at each stage, from sign-up to renewal: the goal, the message and the channel.
Positioning builder
Work out who you are for, what you replace and why you win, one question at a time, before writing a tagline.