How to use the Voice of the customer programme template

Start a board from it
Use this template opens a new Freero board with the Voice of the customer programme template on it (sign up free first). On a board you already have, open Templates in the toolbar and search for “Voice of the customer programme”.
Follow the instruction on the board
“List every place customers already talk to you before adding new surveys. Give each source an owner and a regular slot where it is shared.”
Fill in each part
- Surveys Which surveys run, and when?
- Product usage What do people do, as opposed to say?
- Support tickets What do the tags and comments say?
- What customers tell us One monthly read-out to leadership, product and support.
- Sales and success calls What do people say in calls?
- Reviews and social What do people say in public?
Bring your team and your agents
Invite people to the board or share a link, and work on it together live. The timer is in the top bar, private mode and voting in the board menu, and Claude or ChatGPT can join through Freero’s MCP server.

Work on it with an AI agent

Connect an assistant once and it works on the board with you, with your permissions: by default it reads and proposes, and people decide.

You ask: “Fill in the Voice of the customer programme board from these notes.”
What happens It reads the board, then proposes sticky notes for it. Nothing changes until someone on the board accepts them.
You ask: “Group what we wrote into themes and list the actions.”
What happens It proposes clusters with a title each and task cards for the actions, labelled with its name and yours.

Customer advisory board
Plan a session with a small group of key customers: who to invite, what to ask them, what to share and how you will follow up.
Survey score follow-up
Turn last month’s customer satisfaction scores and comments into calls to make, themes to share and fixes to start.
Account adoption plan
See which teams in a customer use which parts of the product, find the gaps and plan how to get more of them using it well.
Launch announcement plan
Plan how a launch reaches people: the tease, the announcement day, the follow-up demos and the long tail.
Growth experiment backlog
Collect growth ideas, score each on impact, confidence and ease, and run the best ones as small experiments.
Audience segments
Describe who you’re marketing to in a few segments: what each cares about, where they hang out and the message that lands.