How to use the Service blueprint template

Start a board from it
Use this template opens a new Freero board with the Service blueprint template on it (sign up free first). On a board you already have, open Templates in the toolbar and search for “Service blueprint”.
Follow the instruction on the board
“Read it top to bottom per step. Everything below the line of visibility is invisible to customers but shapes what they feel.”
Fill in each part
- Bike repair visit Lanes: Customer actions · Frontstage · Backstage · Support systems
Bring your team and your agents
Invite people to the board or share a link, and work on it together live. The timer is in the top bar, private mode and voting in the board menu, and Claude or ChatGPT can join through Freero’s MCP server.

Work on it with an AI agent

Connect an assistant once and it works on the board with you, with your permissions: by default it reads and proposes, and people decide.

You ask: “Fill in the Service blueprint board from these notes.”
What happens It reads the board, then proposes sticky notes for it. Nothing changes until someone on the board accepts them.
You ask: “Group what we wrote into themes and list the actions.”
What happens It proposes clusters with a title each and task cards for the actions, labelled with its name and yours.

Customer journey
Stages across, lanes for doing, thinking, feeling, pain points and opportunities.
Insight to action
Take a finding from data and walk it through to a decision: what you saw, why it matters, what it might mean and what you will do.
Community needs assessment
Gather what a community says it needs, what already exists and where the gaps are, before deciding what to start.
Competitive UX review
Compare how you and your competitors handle the same key tasks, step by step, to see where you lead and where you lag.
Affinity map
Turn a pile of research notes into themes, with one insight written under each.
Empathy map
What one person says, thinks, does and feels, with their pains and gains below.