How to use the Competitive battlecard template

Start a board from it
Use this template opens a new Freero board with the Competitive battlecard template on it (sign up free first). On a board you already have, open Templates in the toolbar and search for “Competitive battlecard”.
Follow the instruction on the board
“One rival per card. Be fair about where they are stronger: reps lose trust in cards that pretend otherwise.”
Fill in each part
- Table Columns: Topic · Them · Us · What to say
- Their pitch What their reps say about us, so ours aren’t surprised.
Bring your team and your agents
Invite people to the board or share a link, and work on it together live. The timer is in the top bar, private mode and voting in the board menu, and Claude or ChatGPT can join through Freero’s MCP server.

Work on it with an AI agent

Connect an assistant once and it works on the board with you, with your permissions: by default it reads and proposes, and people decide.

You ask: “Fill in the Competitive battlecard board from these notes.”
What happens It reads the board, then proposes sticky notes for it. Nothing changes until someone on the board accepts them.
You ask: “Group what we wrote into themes and list the actions.”
What happens It proposes clusters with a title each and task cards for the actions, labelled with its name and yours.

Objection handling
The objections your team hears most, what usually sits behind each one, and a tested reply with proof.
Buyer persona
The person who signs off on the purchase: their pressures, what triggers a search, how they decide and what makes them hesitate.
Expansion opportunity map
Map where a happy customer could get more value from you: new teams, new sites, more of what they use or something new.
Customer coverage model
Decide how much attention each group of customers gets, from a named manager to self-service, and what each group can expect.
Negotiation plan
Prepare for a contract negotiation: what you must get, what you can give, what they will ask for and your walk-away point.
Brand pillars
Define what the brand stands on: the promise in the middle and the few pillars that prove it, each with how it shows up.