How to use the Message house template

Start a board from it
Use this template opens a new Freero board with the Message house template on it (sign up free first). On a board you already have, open Templates in the toolbar and search for “Message house”.
Follow the instruction on the board
“Write the roof last: once the pillars and proof are solid, the umbrella message usually writes itself.”
Fill in each part
- Umbrella message The single idea every headline, talk and post comes back to.
- Pillar: speed First reason to believe the umbrella message.
- Pillar: control Second reason to believe.
- Pillar: confidence Third reason to believe.
- Proof Numbers, customers and demos that back the pillars up.
Bring your team and your agents
Invite people to the board or share a link, and work on it together live. The timer is in the top bar, private mode and voting in the board menu, and Claude or ChatGPT can join through Freero’s MCP server.

Work on it with an AI agent

Connect an assistant once and it works on the board with you, with your permissions: by default it reads and proposes, and people decide.

You ask: “Fill in the Message house board from these notes.”
What happens It reads the board, then proposes sticky notes for it. Nothing changes until someone on the board accepts them.
You ask: “Group what we wrote into themes and list the actions.”
What happens It proposes clusters with a title each and task cards for the actions, labelled with its name and yours.

Customer advisory board
Plan a session with a small group of key customers: who to invite, what to ask them, what to share and how you will follow up.
Account adoption plan
See which teams in a customer use which parts of the product, find the gaps and plan how to get more of them using it well.
Voice of the customer programme
Bring what customers say in surveys, calls, tickets and reviews into one place, and decide who hears it and how often.
Launch announcement plan
Plan how a launch reaches people: the tease, the announcement day, the follow-up demos and the long tail.
Growth experiment backlog
Collect growth ideas, score each on impact, confidence and ease, and run the best ones as small experiments.
Referral programme design
Design how happy customers bring others: the trigger moment, the ask, the reward for both sides, and how you track it.