How to use the Landing page brief template

Start a board from it
Use this template opens a new Freero board with the Landing page brief template on it (sign up free first). On a board you already have, open Templates in the toolbar and search for “Landing page brief”.
Follow the instruction on the board
“Write the call to action first: everything above it should earn the click. Keep each section to one idea.”
Fill in each part
- Headline and promise What visitors get, in their words.
- Proof Logos, numbers, a quote.
- How it works Three steps, no more.
- Objections What stops people, and our answer.
- Call to action The one thing we want them to do.
Bring your team and your agents
Invite people to the board or share a link, and work on it together live. The timer is in the top bar, private mode and voting in the board menu, and Claude or ChatGPT can join through Freero’s MCP server.

Work on it with an AI agent

Connect an assistant once and it works on the board with you, with your permissions: by default it reads and proposes, and people decide.

You ask: “Fill in the Landing page brief board from these notes.”
What happens It reads the board, then proposes sticky notes for it. Nothing changes until someone on the board accepts them.
You ask: “Group what we wrote into themes and list the actions.”
What happens It proposes clusters with a title each and task cards for the actions, labelled with its name and yours.

Brand voice guide
A handful of voice traits with what each means, how it sounds and how it doesn’t, so every writer sounds like one brand.
Marketing funnel plan
From first contact to repeat customer: what you do at each stage and the one number that shows it is working.
Visual merchandising plan
Plan how the store tells this season’s story: windows, the entrance, feature walls, till point and signage, zone by zone.
Customer success plan
Agree with a customer what success looks like for them, how you will both measure it and what each side does this quarter.
Support escalation review
Look back at the tickets that had to be escalated this month, find why they got stuck and fix the causes, not just the tickets.
Support playbook
Write down how your team handles a common kind of ticket: how to spot it, what to ask, what to do and when to hand it on.