How to use the Business model sketch template

Start a board from it
Use this template opens a new Freero board with the Business model sketch template on it (sign up free first). On a board you already have, open Templates in the toolbar and search for “Business model sketch”.
Follow the instruction on the board
“Read it left to right: what you build on, what you offer, who you reach, how it pays. Change one sticky and check what else must change.”
Fill in each part
- 1 · Build
- Key partners
- Key activities
- Key resources
- 2 · Offer
- Value we create The job we do for customers
- Proof it matters What tells us they care
- 3 · Reach
- Customers
- Channels
- Relationship
- 4 · Earn
- Revenue
- Costs
Bring your team and your agents
Invite people to the board or share a link, and work on it together live. The timer is in the top bar, private mode and voting in the board menu, and Claude or ChatGPT can join through Freero’s MCP server.

Work on it with an AI agent

Connect an assistant once and it works on the board with you, with your permissions: by default it reads and proposes, and people decide.

You ask: “Fill in the Business model sketch board from these notes.”
What happens It reads the board, then proposes sticky notes for it. Nothing changes until someone on the board accepts them.
You ask: “Group what we wrote into themes and list the actions.”
What happens It proposes clusters with a title each and task cards for the actions, labelled with its name and yours.

Lean canvas
A one-page business plan in three bands: the problem, your solution and the business.
SWOT analysis
Strengths, weaknesses, opportunities and threats, with a guiding question in each.
Impact × effort
A 2×2 matrix to sort ideas into quick wins, big bets, fill-ins and time sinks.
OKRs
Three objectives, each with measurable key results and the initiatives that move them.
Product roadmap
Four quarters across, product themes down, with cards for each initiative.
Now, next, later
A roadmap without dates: problems you’re solving now, next and later, plus parked ideas.