Sales and marketing template

Account plan template

Grow one key customer on purpose: their goals, who matters, where you can help more and what could go wrong.

Free · Editable · Works with Claude and ChatGPT · Also in Planning

Preview of the Account plan template: its layout as it lands on the board
The template as it lands on your board, drawn from the template itself. Every part is editable.

How to use the Account plan template

  1. Start a board from it

    Use this template opens a new Freero board with the Account plan template on it (sign up free first). On a board you already have, open Templates in the toolbar and search for “Account plan”.

  2. Follow the instruction on the board

    “Start from what the customer is trying to achieve this year. Expansion only sticks when it serves one of those goals.”

  3. Fill in each part

    • Where we can help Opportunities tied to their goal.
    • Next steps Who does what before the next review?
    • Who matters Champions, sceptics and the person who signs.
    • Account goal this year What does the customer want to achieve, in their words?
    • Where we are today Teams, usage and what they think of us.
    • Risks What could shrink or end the account?
  4. Bring your team and your agents

    Invite people to the board or share a link, and work on it together live. The timer is in the top bar, private mode and voting in the board menu, and Claude or ChatGPT can join through Freero’s MCP server.

Use this template

Work on it with an AI agent

Connect an assistant once and it works on the board with you, with your permissions: by default it reads and proposes, and people decide.

  1. You ask: “Fill in the Account plan board from these notes.”

    What happens It reads the board, then proposes sticky notes for it. Nothing changes until someone on the board accepts them.

  2. You ask: “Group what we wrote into themes and list the actions.”

    What happens It proposes clusters with a title each and task cards for the actions, labelled with its name and yours.

Set it up for Claude, ChatGPT or any MCP client.

Bring your team and your agents to one board

Free to use, open source, and yours to host. No credit card, no seat count.