Sales and marketing template

Customer story outline template

Shape a customer case study: who they are, the problem before, why they chose you, what changed and the proof.

Free · Editable · Works with Claude and ChatGPT

Preview of the Customer story outline template: its layout as it lands on the board
The template as it lands on your board, drawn from the template itself. Every part is editable.

How to use the Customer story outline template

  1. Start a board from it

    Use this template opens a new Freero board with the Customer story outline template on it (sign up free first). On a board you already have, open Templates in the toolbar and search for “Customer story outline”.

  2. Follow the instruction on the board

    “Interview the customer for 30 minutes and use their words. Lead with the result in numbers; nobody reads a case study to the end.”

  3. Fill in each part

    • Who are they, in one line?
    • What was hard before?
    • Why did they choose us?
    • What changed, in numbers?
    • The quote that sums it up
  4. Bring your team and your agents

    Invite people to the board or share a link, and work on it together live. The timer is in the top bar, private mode and voting in the board menu, and Claude or ChatGPT can join through Freero’s MCP server.

Use this template

Work on it with an AI agent

Connect an assistant once and it works on the board with you, with your permissions: by default it reads and proposes, and people decide.

  1. You ask: “Fill in the Customer story outline board from these notes.”

    What happens It reads the board, then proposes sticky notes for it. Nothing changes until someone on the board accepts them.

  2. You ask: “Group what we wrote into themes and list the actions.”

    What happens It proposes clusters with a title each and task cards for the actions, labelled with its name and yours.

Set it up for Claude, ChatGPT or any MCP client.

Bring your team and your agents to one board

Free to use, open source, and yours to host. No credit card, no seat count.